The integration marks the first expansion of the HowNow Guru ecosystem, and reinforces the company’s commitment to working only with trusted content providers who bring proven expertise and credibility.  

Launched in April this year, HowNow Guru is a purpose-built AI agent that can teach, coach and enable people through dynamic and interactive multi-modal learning experiences. These are tailored to each person’s capabilities, skills gaps and their organisation’s knowledge. Unlike traditional learning tools, Guru delivers hyper-personalised teaching at scale, combining practice simulations, instant feedback and deep dives into topics, all underpinned by strong pedagogy and business context. 

By connecting Guru to HBR’s verified content, subscribing HowNow customers and their employees will benefit from hyper-personalised learning experiences, powered by the most reliable content and proven expertise.  

HowNow’s Co-founder and CEO, Nelson Sivalingam, said: "Our partnership with HBI integrates HBR’s world-class expertise into agentic AI learning experiences that can teach, coach and adapt at scale."

HowNow customers who subscribe to HBR’s content can opt for one or more ‘Knowledge Packs’, carefully curated from a library of +30,000 assets, and all underpinned by HowNow Guru’s AI technology. These Knowledge Packs cover the following topics: Health and Behavioural Science, Business and Strategy, Technology and Innovation, Leadership, and Productivity. Alternatively, or in addition, customers can choose a purpose-built Guru out of the box that draws on HBR’s extensive content to support a specific use case, such as becoming a new manager.  

The HowNow-HBR integration will be available to HowNow customers and organisations by the end of 2025.