Barcelona (E), June 2016 - Children are increasingly spending time online, abandoning the TV to seek out information and fun on the internet. Now that the internet has surpassed television as an advertising medium in Europe, children are even more exposed to online marketing strategies. A EU-funded study performed by the UOC's Open Evidence, along with the London School of Economics and Political Science, and Block de Ideas warns of the vulnerability of children to online games and reveals that the majority of the 25 most popular ones contain advertisements that could have a negative impact on children's behaviour.
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