London (UK), February 2024 - The recording of a webinar for L&D marketers with Rob Clarke from Learning News and Martin Couzins from Insights Media - and the accompanying slides - have been published online.
The corporate learning market has a problem: hundreds of competitors all saying similar things. This means that for suppliers, everyone is a competitor. And for buyers, it's difficult to know which vendor is right for you and your organisation's needs.
It's a crowded, noisy marketplace where it's hard to stand out and hard to make a purchasing decision, which is why Rob Clarke, editor at Learning News, and Martin Couzins from Insights Media put on a webinar. Their goal was to share insights on market positioning and creating comms that will get learning brands noticed by buyers.