The partnership will deliver unique learning experiences available on the Kahoot! platform, sparking fun and deepening knowledge about the men’s and women’s Tour de France across generations. 
"We are thrilled to partner with the men’s and women’s Tour de France. By combining the global excitement of these races with Kahoot!’s engaging learning platform, we aim to inspire curiosity, celebrate knowledge, and connect people of all ages through playful learning—whether in the classroom, at home, among colleagues, or on the road," said Eilert Hanoa, CEO at Kahoot!. 
"This partnership with Kahoot! perfectly reflects our commitment to bringing the Tour de France to life across all platforms and in all its forms, especially by combining sporting passion with playful activities. Through this collaboration, we’re offering fans, both young and old, a new, interactive and entertaining way to discover and immerse themselves in the magic of the Tour," said Julien Goupil, Media and Partnerships Director at A.S.O.

Fans attending this year’s races can take part in live Kahoot! sessions throughout the events at the Tour de France Fan parks and test their knowledge of the Tours. 
Tour de France was beginning in Lille and conclude on the iconic Champs-Élysées in Paris. Following closely, the Tour de France Femmes avec Zwift will take place from July 26 to August 3, 2025, spanning nine stages from Vannes to Châtel.